Facebook/Instagram ads focused on increasing brand awareness – targeting new and returning audiences – that were most likely to be interested in farm-to-school services, educating followers on the Indiana Grown for Schools mission, growing website traffic and highlighting those most impacted by their mission: the schools, farmers, and students.

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Indiana Grown for Schools is a statewide initiative aiming to grow and sustain farm-to-school relationships in every county in Indiana

Targeted social media advertising was used as part of an overall strategy to build awareness, drive sales, and promote events for this direct-to-consumer pastured meat farm in Arkansas.